Privacy Policy

Last updated: 11/11/2025

Company Name: East End Library Ltd
Company Registration Number: 15878564
Registered Address: 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, England, W1T 6EB
Contact Email: info@eastendlibrary.com
Website: https://www.eastendlibrary.com

Protecting your privacy

East End Library Ltd (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal information. This notice explains how and why we collect, store, use and share your personal data — and how you can exercise your rights.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring that your data is handled lawfully, fairly, and transparently.

If you have any questions about this notice or how we use your data, please contact us at info@eastendlibrary.com.

Controller

East End Library Ltd is the data controller of your personal data. This means we determine how and why your data is used and are responsible for keeping it secure.

When we collect data

We may collect personal data in the following ways:

  • When you contact us (via email, contact form, telephone, or at events).

  • When you register or place an order with us.

  • When you visit or interact with our website.

  • When you subscribe to our newsletter or marketing updates.

  • When you attend a tasting session or promotional event.

  • When you connect with us on social media.

The personal data we collect may include your name, company name, email address, phone number, billing and delivery address, payment details, and information relating to your enquiry or order.

Lawful bases for processing

We will only use your personal data where the law allows. We rely on the following legal bases:

  • Consent — where you have given clear permission (e.g., to receive marketing).

  • Contractual necessity — to perform a contract with you or take steps before entering one.

  • Legal obligation — where we must comply with a legal requirement.

  • Legitimate interests — for our business operations, provided your rights are not overridden (for example, improving our website or managing customer relationships).

How we use your data

We use your data to:

  • Provide and manage our products and services.

  • Respond to enquiries, process orders, and handle deliveries.

  • Communicate with you regarding your account, order, or participation in events.

  • Send marketing communications (only where you have consented or where legally permitted).

  • Improve our website, services, and customer experience.

  • Comply with legal and regulatory obligations.

  • Detect and prevent fraud or misuse.

We do not sell or rent your personal data to third parties.

Marketing

If you have opted in, we may send you information about our latest news, events, and products. You can withdraw consent or unsubscribe at any time by clicking the link in our emails or contacting us directly.

We may also send you service-related communications, which are not considered marketing and cannot be opted out of (for example, order confirmations or account notices).

Cookies and similar technologies

Our website uses cookies and similar technologies to enhance your experience, improve functionality, and analyse website traffic. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

  • Strictly necessary cookies – required for our website to function (e.g., security, session management, navigation).

  • Analytics and performance cookies – help us understand how visitors use our site so we can improve it (e.g., which pages are most popular).

  • Functionality cookies – remember choices you make (e.g., language preferences).

  • Marketing cookies – track your activity across websites to help us deliver relevant advertising or measure campaign effectiveness.

Where cookies are not essential, we will ask for your consent before placing them on your device. You can accept or reject cookies using our website’s cookie banner or by adjusting your browser settings.

You can delete or block cookies at any time, though some features of our site may not function properly if you do.

For more detailed information on the cookies we use and how to manage them, please refer to our Cookies Policy or contact us at info@eastendlibrary.com.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. When data is no longer required, we securely delete or anonymise it.

Sharing your data

We may share your personal data with:

  • Service providers who support our operations (e.g. hosting, email, logistics).

  • Payment processors and delivery partners.

  • Regulatory or legal authorities when required by law.

  • Professional advisers such as accountants or legal counsel.

All third parties are required to process your data securely and only for the purpose specified.

International transfers

If we transfer your data outside the UK or European Economic Area, we ensure appropriate safeguards are in place — such as UK Government-approved standard contractual clauses — to maintain equivalent protection of your data.

Your rights

You have the following rights under the UK GDPR:

  • Access – request a copy of your personal data.

  • Rectification – request correction of inaccurate or incomplete data.

  • Erasure – request deletion of your data where appropriate.

  • Restriction – request we limit how we use your data.

  • Data portability – request transfer of your data to another service provider.

  • Objection – object to processing based on legitimate interests or for direct marketing.

  • Withdraw consent – withdraw consent where processing is based on consent.

To exercise your rights, please contact info@eastendlibrary.com. We may require proof of identity before actioning your request.

If you are not satisfied with our response, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Security

We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse, including secure servers, encryption, and limited access by authorised personnel only.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, and the “Last updated” date will reflect the latest revision.

Contact us

If you have questions or concerns about this Privacy Policy, please contact us at:

East End Library Ltd
4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, England, W1T 6EB
Email: info@eastendlibrary.com
Company Registration Number: 15878564