Close-up of several purple sweet potatoes with rough, earthy skin.

Basket of purple sweet potatoes with yellow powder, a small bowl of sliced yellow cheese, knife and fork on a white cloth napkin on a wooden table.

A dessert featuring a golden cake topped with purple ice cream and chopped nuts, served on a black plate.

WHAT IS UBE?

Ube is a vibrant purple yam native to the Philippines, celebrated as both an ingredient and a symbol of tradition. Known for its rich colour and naturally sweet, nutty flavour, it has long been at the heart of Filipino cuisine - from festive desserts to everyday comfort foods. More than just a root crop, ube carries history within it: once a staple that sustained communities through hardship, today it represents creativity, resilience, and pride. Its unique flavour and striking hue have captured imaginations far beyond the islands, making ube a true taste of the Philippines.